Hit and sunk?

Uncertainty in trade fair activity

Hit and sunk?

The global pandemic situation has had a direct impact on the MICE industry and more specifically on trade fair activity, events and congresses.

This industry is trying to assimilate the cascade of cancellations that have occurred since the beginning of the pandemic situation and is strongly fearing the moment in which at the end of September the support received mainly in the form of governmental subsidies will finish.

We are facing an extraordinary situation, but it is the industry sunk already?

Recently there has been an update of the measures imposed by the Community of Madrid that affect our activity. The main novelty is that mass events must have a risk assessment by the health authority.

Once we have the tools published by the community of Madrid, we only have to wait for the OPC (professional conference organizers) to demonstrate that conferences can be perform safely in Madrid and anywhere in Spain.

Specifically, the trade fair activity in the community of Madrid, and as published in the calendar of IFEMA website, has planned its reactivation the next September, highlighting among others: (Mercedes Benz Fashion Week (10 – 13 Sep), Japan Weekend Madrid (26 – 27Sep) and Metal Madrid (30 Sep – 1 Oct), Fruit Attraction (20 – 22 Oct), Madrid Tech Show (28 – 29 Oct).

The companies of design and assembly of stands, we continue working in the preparation of projects and designs without knowing a protocol applied to the design of the same, to know if there was any variation in the times of assembly schedules, disassembly, etc

Perhaps with a dash of nostalgia, we are now seeing how other countries are holding Trade Shows every week following the protocols establishes by their authorities.

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